I decided to get up at 4:30 each weekday morning so I can write my blog before work and I am now at my local McDonald’s restaurant with my usual Sausage McMuffin and unsweetened tea with Splenda. The one thing about McDonald’s is consistency. Ray Kroc bought the McDonald brothers’ business years ago and began the concept of franchising the name, products, and the famous “Golden Arches” to people who wanted into the restaurant business. The guarded or proprietary secrets of the corporation are known to only a few people but they guarantee the Sausage McMuffin I am enjoying now will be exactly like one I would eat in Germany. On my tray is a picture of the Big Mac and I know the sandwich’s “two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” will taste the same in the over 1,000+ stores worldwide. The success of McDonald’s is people can rely upon this consistency over and over again.
